The five billing models

• Annual membership. One prepaid figure covering a fixed set of tests or services for twelve months.
• Monthly membership. Rolling fee, usually with a minimum term, covering clinician access rather than tests.
• App subscription. Low monthly fee for software; the hardware or panels that make it useful are sold separately.
• Device plus subscription. Hardware bundled into an annual term, with testing tiers layered on top.
• One-time assessment. A single purchase — a genome test or a diagnostic day — with no recurring element.

Three traps

• The intro month. A discounted first month sets an anchor that the standing rate quietly doubles.
• The unbundled essential. A $15/mo app is not a $15/mo product once the sensor it needs costs $89 a shipment.
• The promo year. Seasonal pricing renews at list. Note the renewal figure the day you sign up.

Making them comparable

Convert everything to an annual-equivalent number: monthly price times twelve, plus any mandatory hardware or draw fee in year one, minus nothing. Then ask what that figure buys — measurement, clinician time, or an ongoing program. Those three are different purchases, and the cheapest number is only meaningful within its own group.

This site publishes pricing information for comparison. It does not provide clinical advice, and eligibility for any program is determined by a licensed clinician.